Make Hospitality Your Competitive Advantage
A private, in-person workshop for Denver leadership teams. Leave with a Customer Journey Advantage Map and repeatable ways to make hospitality a competitive advantage.
CERTIFIED UNREASONABLE HOSPITALITY WORKSHOP
Build the moments customers remember.
Your team will identify the moments shaping how customers experience your company
and turn the most important ones into repeatable hospitality practices.
DENVER IN-PERSON WORKSHOP OFFER
5 PRIVATE DATES AVAILABLE
HALF-DAY WORKSHOP (APPROXIMATELY 4-5 HOURS)
$2,999
Reserve by September 30. Workshop must be completed by December 15.
Includes up to six participants. Additional participants are $249 each.
What Your Team Will Build:
This is a working session not a lecture.
Your leadership team will:
Map the customer touch points shaping the experience today
Identify the positive, negative and overlooked moments
Select three to five priority moments to elevate
Create repeatable “When X happens, we Y” hospitality practices
Assign ownership and complete the Customer Journey Advantage Map
Service Is What You Do. Hospitality Is How You Make People Feel.
Good service completes the transaction. Hospitality creates the feeling customers remember, talk about and return for. This workshop helps your team design those moments intentionally instead of leaving them to chance.
How the Half-Day Works
During this private, 4–5 hour working session, your leadership team will:
Map the customer journey and its key touchpoints
Identify positive, negative and overlooked moments
Prioritize three to five moments with the greatest potential impact
Create repeatable hospitality practices for those moments
Assign owners and determine the first implementation steps
What Your Team Will Leave With
A completed Customer Journey Advantage Map
Three to five customer moments selected for improvement
Written hospitality practices your team can repeat
Clear ownership for each priority moment
Immediate implementation steps
Why It Works
Unreasonable Hospitality is built on a powerful distinction: service is what you do; hospitality is how you make people feel.
This certified workshop turns that principle into practical customer-journey decisions. Instead of asking employees to “care more,” your team identifies specific moments, creates repeatable practices and assigns clear ownership.
Who It’s For
This workshop is designed for:
Owners and CEOs of customer-facing companies
Leadership teams responsible for customer experience and culture
Growing organizations experiencing inconsistent service
Multi-location or multi-department teams that need greater consistency
Companies looking for a meaningful way to differentiate beyond price
Best fit: Teams willing to examine the current experience honestly and implement what they create.
Not designed as: A motivational keynote with no follow-through.
Led by Ryan Chick
Ryan Chick is a certified Unreasonable Hospitality Coach and former COO and operating executive who has led organizations with more than 1,400 employees. He helps leadership teams turn customer experience intentions into clear, repeatable operating practices
Ready to Make Hospitality Your Competitive Advantage?
Request one of the five available Denver workshop dates. I’ll personally review your information and follow up about fit, timing and availability.
Strategic Edge Consulting delivers Unreasonable Hospitality Workshops for leadership teams and organizations across Colorado — including Denver, Boulder, and Colorado Springs.
Workshops can also be facilitated nationwide upon request.
For engagements outside these regions, travel and facilitation fees apply.